Oreo's "Cookie vs. Creme" campaign kicked off with ads run during Super Bowl XLVII. A major component of this was the Cookie vs. Creme Hub, a microsite to aggregate the campaign's various pieces: video spots, an Instagram contest and a cookie/creme lovers quiz.
The site needed to dynamically update to reveal time-sensitive additions, as well as be performant enough to handle the high level of traffic created by Oreo-loving football fans.
Given some initial designs, I was tasked with creating the front-end of the website. I determined that building a static website would be the best way to ensure a high level of performance under stress. That meant no server-side processing to determine which content to display. For a site that was to have rolling releases of new features, this was more than a minor challenge.
The site was finished with plenty of time to spare before the Super Bowl. The campaign was well received and there was a good deal of traffic to the Cookie vs. Creme Hub.
The site performed well and I didn't lose any sleep worrying about whether content updates were appearing. I'd call that a success.