The Tundra Endeavour

with Hook Studios and Saatchi and Saatchi Los Angeles

The challenge

When NASA retired their fleet of space shuttles, the Endeavour was donated to the California Science Center in Los Angeles, CA. To move the spacecraft from LAX to the museum, all 292,000 spacefaring lbs. were towed along LA's 405 freeway by a stock Toyota Tundra pickup truck. It was beautiful.

Toyota commissioned a microsite to promote and document the final journey of the Space Shuttle Endeavour.

My role

I was brought in to finalize the initial development, as well as create a mobile version of the The Tundra Endeavour in a very small window of time. The site contained many interactive features, including a video gallery, timeline of the Endeavour and Tundra, as well as resources for the classroom.

A site with such a high level of interactivity and movement called for a sophisticated, modular Javascript approach. My team developed the microsite's functionality using a combination of jQuery, TweenLite and other libraries to rapidly implement the bevy of features.

However, perhaps the most complicated feature of the microsite is the Tweet Drive. For each #ToyotaTundra tweet, Toyota donated $50 to the California Science Center Foundation. In order to properly track and tally a list of unique tweets, I developed custom backend functionality in PHP.

The mobile version of the site was almost as feature-rich as its desktop counterpart. I took great care had to implement touch functionality that provided a native app feeling while running on nearly every version of iOS and Android available at the time.

The result

There were many changes to the design and content of the website throughout the course of development, but I was able to iterate quickly and the website was launched on time without a hitch.

The Tundra Endeavour received several awards, including a Cannes Gold Lion in the Promo & Activation category, and a Gold in the One Show Interactive category.

To say the campaign was a success would be an understatement. When all was said and done, over $400,000 was raised for the California Science Center Foundation!

Year: 2013
Role: Development